How to Drive Trust on Your e-Commerce Brand in 2022?

Whether it’s an offline or online business you must generate leads or sales from your business, if your business is failing at this point then it’s sure that you are facing a serious issue which you should take care immediately. Today’s e-commerce environment is very competitive. The e-commerce market is continuously growing in worldwide. E commerce business is not like an ordinary blog it should make profit otherwise you should check out the things from the basic in which you are lagging. If it is an offline business customer money dealing is with real faces but shopping online is something entirely different. People pay money with their credit or debit cards which are at high risk of hacking in these days.
Whether you deliver a quality product or not, the first things user will see in your eCommerce website is “trust”. The trust you give to your users for a safe online shopping. Users will trust products that help them accomplish their goals. But, how to make visitors to trust your website? How to increase the trust factor of your brand? If you are shopping from an ecommerce website you don’t know well, how would you decide whether to trust the same? We know that earning the customers’ trust takes a long time to establish. There are number of ways to do, it’s not that hard.

Building trust with customers is the most important task designers face. A well designed site will always create first and best impression among readers. This doesn’t mean that you should pay thousands of dollars to a web designer to do design job of your site. A good design should have a proper product showcase, good logo, easy navigation, safe checkout option along with minimal design. Keep these things in mind before creating an eCommerce site. A poorly designed website is surely a disastrous for generating trust. No matter what you’re selling, good-looking photos help build trust. You want to make sure that your company website is professional, up to date and well organized, mobile-friendly.

Don’t manufacture fake testimonials as the users now are very brilliant, they will cross-check the names in social sites so collect positive feedback from your customers. In recent days many people are looking for video testimonials so don’t forget to include a video testimonial in your blog.

Inclusion of these badges will surely make a big difference in the level of trust that your visitor have about your brand. These things are very common in eCommerce site as you can see a set of badges displayed in footer region. The badges include Visa, master card, maestro card, verified by visa, American express, PayPal, and Citibank etc. These are names of the popular credit card providers and e-Payment companies through which the user will make transaction online. Inclusion of their logos in your site will make your visitors feel comfortable in entering credit card details online. If you run an eCommerce business then make sure you include these badges in footer area or at least in payment processing page.

1. If it is possible, have a return policy or “money back guarantee” for the user this will definitely convince the users to make purchase.

2.  Add a 24/7 customer service by including a separate “contact us” page or Toll free number. This will enable the users to contact the brand if any problem exists with the site. live chat icon is a massive psychological assurance to clueless customers.

If you are lagging in any of those factor then try to add them immediately. If you already have all these… Great! Now look for the ways to optimize your brand according to the feedback collected from users.