The technology has left no industry untouched; fashion, e-commerce, financial services, IT, food, and beverages, etc. Every entrepreneur nowadays is heavily investing in the latest technology to gain a competitive advantage. Technology has changed the way humans work and think.
The implication of the Internet of Things, Blockchain technology, Artificial Intelligence are no newer trends in the market but with every new coming year these technologies are upgrading and more new trends are adding to the list. Therefore it is the need of an hour to keep updated about these trends and web development to fulfill what you envision.
Millions of websites are there on the internet but most of them are outdated and slow to load. Very few of the websites are embedded with the latest website trends like appealing visuals, pop-ups, and animations.
Therefore to enhance the visibility and Google ranking of your website you should follow the latest trends that are listed below.
Best web development trends for 2021
- PWA: next-generation technology
Progressive Web Apps (PWA) has various advantages and it is one of the hottest trends in web development. It provides a user experience similar to native apps and at the same time, it is much lighter and faster to load. While performing all the features of native apps it works offline and the development process of PWA’s is much easier in comparison with native apps.
Magento commerce started using PWA’s studio so that user experience can be increased multiple times. PWA storefront on Magento development is proven to boost conversion rates and to diversify revenue streams along with high performance.
- Web assembly (WASM)
The performance of a website is very significant for SEO and for better User Experience (UX). It is an efficient and low level of the bytecode of the web. The main goal of Web assembly to enable high-performance applications web pages. WASM is efficient and loads pages faster than JavaScript.
WASM does not depend on a specific platform, programming, or language. Google rankings are prioritized by user experience and web performance is the reason for WASM’s popularity and due to its high security, many businesses are opting for this.
- AI and virtual assistance to enhance the user experience
AI is used at every step during website development, starting with deployment and ends with the testing. Customers are king in the markets and to resolve their every query and to enhance user experience (UX)companies are using chatbots and virtual assistance.
Shopify is a famous e-commerce website development platform which is using the capabilities of chatbots. IntelliTix is one of the best chatbots available at Shopify. Shopify development companies are using this chatbot to build a website as it uses Natural Language Processing (NLP) to answer customer queries instantly.
- AMP (Accelerated Mobile Pages)
AMP is an open-source library made with HTML for creating web pages, web apps, and websites which makes it fast loading and lightweight. AMP is optimized for mobile web browsing.
News websites like The Guardian, The Washington Post, and The New York Times are the first to use this trend. The AMP is proven successful not only for news websites but it has also shown its capabilities in e-commerce and other business websites.
- Voice UI for effortless search
Voice User Interface (UI) is becoming a top trend as customers don’t want to spend time on typing commands because they know more accurate and fast results can be displayed using voice search. According to a Google-released algorithm update “Florida”, integrated websites are predicted to rank higher than those not using voice technology. Therefore now entrepreneurs should focus on this as Google rankings matter most for website traffic.
Prestashop is a website building platform that is embedded with a voice search module through which users can use their voice to search for the desired products. It works on 3 browsers i.e. Google Chrome, Edge, and Firefox Geck. Prestashop development companies prefer this platform because it enables the voice search for the Registration Form, Personal Information Form, Address Form, Guest Form, Contact Us form.
- Motion UI for visually appealing website look
Motion UI is one of the latest trends used by web development companies to change the look of the website and to make it eye-catching. Modest look coupled with sophisticated animation attracts users and looks good. Motion UI can be added to popups, scrolling, headers, hovers, backgrounds, etc. This will help you in enhancing your website look and hence attracting more customers to your website.
WordPress is an open-source website building platform that provides free as well as paid plugins for websites that change the look of the websites within a minute. WordPress development company prefers this platform as it is easy to use and it provides over 55,000 plugin options that include animated walls and image hover effects.
- Potential of the Internet of Things (IoT)
The role of IoT is continuously increasing and entrepreneurs are going to use technology more in the future. IoT refers to a system of interconnected systems or machines that collects and shares data over wireless internet connections and does not require any human interruption.
Earlier IoT is limited to B2C but now it is transforming the B2B applications as manufacturers and B2B organizations are adopting IoT. B2B businesses are using IoT to build stronger customer relationships, for optimization of products, and to enhance the efficiency of supply chain and inventory management.
- Usage of Single Page Application (SPA)
Topmost companies like Google, Facebook, Uber are using the concept of Single Page Application. In this application, the content changes but the page remain the same. A SPA is an app that does not require the loading of the page while using and works inside a browser. It allows the user to enjoy constant scrolling without loading multiple pages.
SPA also caches the local data and can synchronize internet connection according to available networks and speed. The top-rated SPA frameworks are React.js, Angular.js, Vue.js, Meteor, and Backbone.js.
Concluding thoughts
Technology has completely changed the way websites were developed and look like. With the constant growth in technology, it becomes very important for entrepreneurs to keep an eye on the latest trends and use those trends to increase the visibility of their website. So that they can ultimately achieve the goals and objectives they envisioned for.
Only an experienced web development company can build a website embedded with the latest trends like animations, chatbots, IoT, AMP, etc. 2021 will be all about the latest trends and websites. The customers are no longer waiting for slow loading websites, therefore, it is a need of an hour for entrepreneurs and web development companies to stay updated with the latest trends and use them in building visually appealing and mobile-friendly websites that will elevate user experience and your business growth.
Author’s Bio:
Emily White is a senior developer with great experience in developing websites. She has been working at CSSChopper which, a renowned WordPress website development company. Emily is also fond of writing blogs and articles and likes sharing knowledge with readers.
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