An adequate design of the site does not only provide the better user interface, but it also enables the business to manage sales, productivity and its ranking, which is extremely related to the SEO (Search engine optimization). Therefore, for any business, getting an optimized site with good design means increasing the mobile user experience, conversion rate, and overall revenue.
But, a poor-quality web design will negatively impact on the business volume generated by you and SEO. It will force back the visitors to perceive advertising information and also distracts them from making a purchase which results in lower traffic and revenue rate. So, here are the following reasons where a poor web design will affect the SEO badly:
- Your Website Fails to Meet User Expectations
The main aim of website designing to create a usable site that is suitable for meeting the users’ expectations. Different search engines give more preference to those sites that are best to fulfil the requirement of the users. But, if your website fails in customer satisfaction process, then it immediately falls down in search results pages. Basically, users like to browse those websites that contain relevant information and are easy to access & read. Website usability includes the three aspects for lead generation:
| ASPECTS | DESCRIPTIONS |
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● Your website must have a user-friendly design so that it can easily navigate the users to appropriate information. A smoothly accessible website will attract more customers to your site, which will automatically convert into high conversion rate. |
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● Responsive design specifies that make websites usable for different devices, such as laptops, smartphones, tablets, etc. With responsive design, your visitors will get everything they need in the right format. It makes the sites more accessible to a wider range of visitors. |
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Acknowledge Your Customers |
● The proper use of font size and colour, as well as the design of content, can easily acknowledge customers. Always keep your calls to action (CTA) button clear and concise so that customers can access with ease. |
- Content Duplication
Content management is one of the most useful factors for both SEO and boosting conversion rates. A poor-quality and inaccessible content will not engage customers with the substantial information, which can damage the reputation of your site. So, by developing the up-to-date, valuable, and SEO-optimized content and optimizing it for search engines, you can easily increase the ranking of your site. In addition, you can also add some images, videos, and screenshots for making it different from others. Here are the following points, you need to clear while generating content:
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Valid Content Format |
● The area that is allocated for filling content must match the width of the screen device. A properly formatted content also contains the targeted short-term and long-term keywords, as well as link building strategy to increase the recognition and influence of your brand. |
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Create High-Quality Content |
● If your website appears with a duplicate content from other sources or contains meaningless content, then search engines will decline the position of your business. Therefore, for reputation and securing your position on first place in the SERPs, you need to create a unique and high-quality content without any grammatical error. |
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Content Republication |
● Outdated content becomes less important with time. So, it is also necessary that republish or update your content with new and fresh information. |
- Incorrect Link Design:
An important part of the SEO-optimization process is to attract links from other Internet resources. But, incorrect link building in the content will lead the customers to empty or non-existence webpages. Usually, these links are unable to display the desired resource or information and shows the error message. This message potentially led to bad impressions and unprofessional images in the mind of website viewers and lowers the SEO-ranking. A bad and un-reupdated link also could reduce the websites traffic and its presence in the SERPs.
So, linking the valuable pages to the meaningful internet resources can attract the users as well as their confidence. Different SEO specialist generates the great link building in order to increase the ranking of the website. Therefore, you need a valid link to help search engines to navigate through your site and re-indexing them accordingly.
- Poor Navigation:
Navigation is one of the most crucial time-consuming aspects of web design. Mostly the web designers ignoring to add navigation on the website or designed it in an improper way. This poor navigated website distracts the users and enables them to jump on other’s websites. So, plotting a full navigated website will help the SEO experts to increase the ranking of your websites.
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Easy to Access |
● Website design with an optimal navigation system will easily navigate the users throughout the website without spending a lot of time to search a referred content. Before navigating, check which pages are attracting the most attention or the most important. And, make sure your navigation menu is containing the overall accessibility as well as your user habits. |
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Simplicity & User-Friendly Navigation: |
● The most important aspects of your website are content and the URLs that are connected to the navigation. It guides the users through your brand experience and helps search engines provide priority to your content. So, try to keep your website’s navigation simple and user-friendly. |
Therefore, a good web design and high-quality SEO-optimization require a clear site structure. This means adding the essential and needed information for visitors to navigate through your website and removing any unnecessary distractions that would prevent them from reaching the desired page.
- Insecure Website:
Unsafe websites are not only bad for website visitors, but it is also bad for the SEO. Search engines always give priority to those sites that are fully secured and have a better layout structure. So, for continued security and to reduce the chances of being hacked, you need to protect your hosting account by using an SSL certification or providing proper security measures to it.
Final Words
A proper and structured layout of the website is utmost for any business that wants to attract customers from all connected devices. By providing the effortlessly SEO services and designing the easily accessible website, the businessman can manage the continuous growth of their revenue rate.
Author Bio –
Lauren McLaren was born and raised in Australia. She is working as a SEO Specialist for Digital Muscle limited in Australia. She has a team of SEO experts who help her in every project. She’s hardworking, competent and trustworthy. In her spare time, she loves to read, cook and watch movies.
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